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| Wired.com's homepage |
Wired.com's main navigation bar, unlike many magazine's websites, sites nearly two-thirds of the way down the page when you first land on the homepage. The navigation bar includes the following pages: Subscribe, Sections, Blogs, Reviews, Video, How-tos, and Magazine. I think there's a lot to be said by their decision to place "Subscribe" and "Magazine" on either ends of their navigation bar; I think we can all draw some similar conclusions on their intentions here.
Each tab on the site's main navigation bar contains several drop-down options. Overall, it seems like navigating your way through each of these is pretty intuitive. The drop-down options provide plenty of information to allow the browser to decide which page to browse next.
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| Wired.com's "Magazine" section's homepage |
As I've mentioned before, the site's magazine page is especially intuitive because its content mimics the content of the current print issue. Navigation on this page is set up is completely different than that of the other sections of the site, but nonetheless just as straight-forward and easy to follow.
Each section of Wired's website is somewhat unique from one another in layout, given their contrast in content. The magazine and video sections are appropriately designed and organized to fit their detailed page content and features. The "sections" and "blog" pages, on the other hand, are much less visually compelling and more straight-forward, which makes searching for a particular item on these pages quick and painless.
A Race Against Time: The New York Times explains how digital magazines are hindered by long download times and uses Wired as its guinea pig
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Illustration by Nick Bilton/The New York Times |
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| Screenshot of March 2011 issue's cover from Wired's iPad App |
